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Marketing |
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Audience Profile |
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| Audiences perceive special interest advertising differently than general advertising. The emphasis on the number of readers is strengthened tremendously by their quality and enthusiasm. Arts & Activities® subscribers are professional educators who look to Arts & Activities® editorial and advertising pages every month for fresh ideas, products and programs to use daily in their teaching environments. |
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| Selling Power | ||
| Up to 93% of Arts & Activities® readers have direct influence on art product purchasing decisions. Add over 3.5 million art students and you will see that each ad you place in Arts & Activities® really does have “SELLING POWER.” | ||
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| New Product Reviews | ||
| The monthly department,“Shop Talk” introduces new products and services in an editorial format. Those submitting material are requested to furnish copy and black and white photos with captions. The reader service number assigned to each item had proven to generate a large number of inquiries. | ||
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| Book & Audio-Visual Reviews | ||
| Recent releases in print and audio-visual materials are highlighted in the monthly review column. Non-refundable review copies of new material are requested. The reader service number is included for all reviews. | ||
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| Buyer’s Guide | ||
| Arts & Activities® provides a FREE listing for your company in the annual January Buyer’s Guide and the June Guide to Summer Ordering. These directories contain a complete listing of manufacturers and distributors of art and craft supplies and equipment as well as schools and publications specializing in art education. | ||
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| Art Update | ||
| Information on current events and developments in the visual arts are regularly featured. | ||
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| Reader Service | ||
| Arts & Activities® provides the opportunity to track the effectiveness of your ad through reader response. Every ad is given a reader service number corresponding to a number on the reader response card in each issue. Each time a reader returns a card, the repondent’s name is rushed to you in the form of pre-addressed mailing labels along with instructional classification, grade level, reason for inquiry and school name. | ||
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| List Rental | ||
| Arts & Activities® offers active subscribers, recents expires and hot line names for rental on a one-time basis. The names are active art educators, 100% direct mail generated. For more information contact: List Manager Arts & Activities® (858) 605-0231. | ||
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