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Advertising Circulation |
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An ad in Arts & Activities® is seen by loyal readership of active, qualified professionals in the art education field. They include curriculum directors, principals, supervisors, librarians, art teachers and a bonus market of college and university students who are pursuing careers as art educators. Circulation is 100% PAID with no newsstand availability. No free subscriptions, door-to-door solicitation drives, piggyback or multiple title discounts are offered. Readers involved in actual instruction account for almost 80% of all circulation with essentially equal distribution between secondary and elementary school levels. Approximately 5% are involved in university or college level activities. The balance of the circulation is made up of supervisory-administrative level personnel, art directors and art curriculum coordinators. |
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Geographic Analysis: An average sample of Arts & Activities’ PAID circulation for a six month period. Percentages will very slightly with each semi-annual ABC audit. |
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1-Pacific 11.30% (AK, WA, OR, CA, HI) 2-Mountain 4.88% (MT, ID, WY, CO, NM, AZ, UT, NV) 3- West North Central 9.92% (MN, IA, MO, ND, SD, NE, KS) 4- West South Central 8.29% (AR, LA, OK, TX) 5- East North Central 17.92% (OH, IN, IL, MI, WT) 6- East South Central 3.57% (KY, TN, AL, MS) 7- South Atlantic 15.79% (DE, MD, DC, VA, WV, NC, SC, GA, FL) 8-Middle Atlantic 16.57% (NY, NJ, PA) 9- New England 8.29% (ME, NH, VT, MA, RI, CT) Canada & Foreign 5.62% |
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Sales Manager |
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Arts & Activities is a publication of Publishers Development Corporation. Copyright © 2012 by Publishers Develoment Corporation. All rights reserved. Arts & Activities® Magazine is a registered Trademark of Publishers Development Corporation. |
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